Parallel Session: (D2S5)– Marketing
Venue: Annex 2 Room: 2207
- Session Chair: Dr. Partha Prasad Chowdhury, Associate Professor, Faculty of Business Administration, American International University-Bangladesh (AIUB).
- Co-Chair: Dr. Md. Abdul Momen, Assistant Professor, East West University, Bangladesh
4141- Analyzing Users’ Perceptions On Solar Electrification: A Study on Rural Households In Off-Grid Regions
4158- A Conceptual Framework on Consumers’ Willingness to buy Foreign Products in Bangladesh
4175 A Study on Web Based Marketing and its Impact on a Start-up or Small Business
4155- Potentials of Establishing Eco-Tourism in Cox’s Bazar: Understanding Tourist Perspectives and Preferences for a Right Marketing Mix