Thomas Abruzzi MartinCEO at Fan Solutions

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest.

Thomas Abruzzi MartinCEO at Fan Solutions

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest.

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Sandra PerryEconomist at Frontech Media

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest.

Sandra PerryEconomist at Frontech Media

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest.

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Proceedings

AICBM Proceedings- 2018

AICBM Proceedings- 2021

ISBN 978-984-36-0031-8

Publication Partners

AIUB Journal of Business and Economics [AJBE]

AIUB Journal of Science and Engineering (AJSE)

Program Organizing Committee

Dr. Carmen Z. LamagnaPatron In Chief

Honorary Chair
American International University – Bangladesh (AIUB)

Dr. Carmen Z. LamagnaPatron In Chief

Honorary Chair
American International University – Bangladesh (AIUB)

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Prof. Dr. Md. Faruque HossainGeneral Co-Chair

Professor
Department of Operation and Supply Chain Management
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)

Prof. Dr. Md. Faruque HossainGeneral Co-Chair

Professor
Department of Operation and Supply Chain Management
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)

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Dr. Mohammad Faridul AlamProgram Co-Chair

Associate Professor, Director [MBA Program] ,Department of Accounting
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)

Dr. Mohammad Faridul AlamProgram Co-Chair

Associate Professor, Director [MBA Program] ,Department of Accounting
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)

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Volume Editors

PROFESSOR DR. FARHEEN HASSAN, Ph.D., SFHEADirector of the Institutional Quality Assurance Cell at American International University-Bangladesh

Farheen Hassan is Professor in the Faculty of Business Administration and Director of the Institutional Quality Assurance Cell at American International University-Bangladesh, where she has served since 1999 and held the rank of Professor since 2022. She earned her Ph.D. from the Institute of Business Administration (IBA), University of Dhaka, and is a Senior Fellow of the Higher Education Academy (SFHEA), UK. Her academic leadership includes terms as Associate Dean of FBA, Director of the Undergraduate Program, and Head of the Departments of Management & HRM and MIS.

Her direct qualification for this volume is editorial. She served as Associate Editor of the proceedings of both the 1st and 2nd editions of the conference (then AICBM, 2018 and 2021), Editor of the APQN Academic Conference Proceedings 2023, and Journal Manager and Editorial Board Member of the AIUB Journal of Business and Economics. Her quality-assurance work connects to international bodies including IIEP-UNESCO (Paris), the World Bank HEQEP and HEAT projects, PAASCU (Philippines), APQN, and the Magna Charta Observatory, and she has trained faculty across more than one hundred universities in outcome-based education and pedagogy as a facilitator for the British Council and Advance HE. This combination of proceedings editorship across two prior editions and international QA networks positions her to coordinate the editorial workflow and enforce Springer's review and compliance standards.

PROFESSOR DR. FARHEEN HASSAN, Ph.D., SFHEADirector of the Institutional Quality Assurance Cell at American International University-Bangladesh

Farheen Hassan is Professor in the Faculty of Business Administration and Director of the Institutional Quality Assurance Cell at American International University-Bangladesh, where she has served since 1999 and held the rank of Professor since 2022. She earned her Ph.D. from the Institute of Business Administration (IBA), University of Dhaka, and is a Senior Fellow of the Higher Education Academy (SFHEA), UK. Her academic leadership includes terms as Associate Dean of FBA, Director of the Undergraduate Program, and Head of the Departments of Management & HRM and MIS.

Her direct qualification for this volume is editorial. She served as Associate Editor of the proceedings of both the 1st and 2nd editions of the conference (then AICBM, 2018 and 2021), Editor of the APQN Academic Conference Proceedings 2023, and Journal Manager and Editorial Board Member of the AIUB Journal of Business and Economics. Her quality-assurance work connects to international bodies including IIEP-UNESCO (Paris), the World Bank HEQEP and HEAT projects, PAASCU (Philippines), APQN, and the Magna Charta Observatory, and she has trained faculty across more than one hundred universities in outcome-based education and pedagogy as a facilitator for the British Council and Advance HE. This combination of proceedings editorship across two prior editions and international QA networks positions her to coordinate the editorial workflow and enforce Springer's review and compliance standards.

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DR. KHAN M.R. TAUFIQUE, Ph.D., FHEA, ACIMSenior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University

Khan Taufique is Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University, and a Fellow of the Higher Education Academy. His research sits squarely on the volume's theme: green marketing, environmentally sustainable consumer behavior, climate change communication, and eco-label perception. He holds a Ph.D. in Green Consumer Behaviour from the National University of Malaysia and earlier degrees in Marketing from the University of Dhaka.

His publication record is directly relevant and internationally visible, with roughly 22 refereed articles including work in Nature Climate Change, Business Strategy and the Environment, Journal of Cleaner Production, and the International Journal of Consumer Studies, a Google Scholar citation count near 2,960 and an h-index of 22 (as of July 2026). He has been invited as a keynote speaker at two international conferences and has held a Visiting Professor appointment at the Faculty of Business, AIUB (Summer 2023) alongside prior visiting and faculty roles at Curtin University Malaysia and BRAC University. His review credentials are substantial: member of the British Academy of Management Peer Review College, guest editor for the Journal of Consumer Marketing and Sustainability, and reviewer for journals including Journal of Business Research and Business Strategy and the Environment. He also runs training on structural equation modeling and academic publishing, which supports the methodological screening the review process requires.

DR. KHAN M.R. TAUFIQUE, Ph.D., FHEA, ACIMSenior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University

Khan Taufique is Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University, and a Fellow of the Higher Education Academy. His research sits squarely on the volume's theme: green marketing, environmentally sustainable consumer behavior, climate change communication, and eco-label perception. He holds a Ph.D. in Green Consumer Behaviour from the National University of Malaysia and earlier degrees in Marketing from the University of Dhaka.

His publication record is directly relevant and internationally visible, with roughly 22 refereed articles including work in Nature Climate Change, Business Strategy and the Environment, Journal of Cleaner Production, and the International Journal of Consumer Studies, a Google Scholar citation count near 2,960 and an h-index of 22 (as of July 2026). He has been invited as a keynote speaker at two international conferences and has held a Visiting Professor appointment at the Faculty of Business, AIUB (Summer 2023) alongside prior visiting and faculty roles at Curtin University Malaysia and BRAC University. His review credentials are substantial: member of the British Academy of Management Peer Review College, guest editor for the Journal of Consumer Marketing and Sustainability, and reviewer for journals including Journal of Business Research and Business Strategy and the Environment. He also runs training on structural equation modeling and academic publishing, which supports the methodological screening the review process requires.

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DR. FAZLUL K. RABBANEE, Ph.D.Associate Professor of Marketing and Acting Discipline Lead in the School of Management and Marketing at Curtin University, Australia

Fazlul Rabbanee is Associate Professor of Marketing and Acting Discipline Lead in the School of Management and Marketing at Curtin University, Perth. He holds a Ph.D. in Marketing from Curtin (Chancellor's Commendation) and an MBA from the University of Akron completed under a Fulbright Scholarship. His research spans sustainable and ethical consumption, services marketing, and supply-chain resilience.

His output is both high-volume and high-ranked: 37 journal articles, of which 33 are Scimago Q1, appearing in venues including the Journal of Business Ethics (FT50), European Journal of Marketing (A*), Journal of Business Research, and Journal of Retailing and Consumer Services. Directly relevant to the ESG theme, he has led and co-led externally funded climate and sustainability projects totaling over AUD 860,000, including a AUD 495,000 Australian Department of Foreign Affairs and Trade grant assessing whether Southeast Asian city climate plans are adequate for weather extremes, for which he ran fieldwork across Bangkok, Jakarta, Kuala Lumpur, and Manila and presented a Climate Action Plan for Bangkok at the Asian Institute of Technology. His editorial and evaluative experience includes track chair roles at ANZMAC, scientific committee membership for two international conferences, and PhD/DBA thesis examination for universities including Queensland University of Technology and University of Technology Sydney. He has also served as an invited external expert for the World Bank-funded HEQEP in Bangladesh.

DR. FAZLUL K. RABBANEE, Ph.D.Associate Professor of Marketing and Acting Discipline Lead in the School of Management and Marketing at Curtin University, Australia

Fazlul Rabbanee is Associate Professor of Marketing and Acting Discipline Lead in the School of Management and Marketing at Curtin University, Perth. He holds a Ph.D. in Marketing from Curtin (Chancellor's Commendation) and an MBA from the University of Akron completed under a Fulbright Scholarship. His research spans sustainable and ethical consumption, services marketing, and supply-chain resilience.

His output is both high-volume and high-ranked: 37 journal articles, of which 33 are Scimago Q1, appearing in venues including the Journal of Business Ethics (FT50), European Journal of Marketing (A*), Journal of Business Research, and Journal of Retailing and Consumer Services. Directly relevant to the ESG theme, he has led and co-led externally funded climate and sustainability projects totaling over AUD 860,000, including a AUD 495,000 Australian Department of Foreign Affairs and Trade grant assessing whether Southeast Asian city climate plans are adequate for weather extremes, for which he ran fieldwork across Bangkok, Jakarta, Kuala Lumpur, and Manila and presented a Climate Action Plan for Bangkok at the Asian Institute of Technology. His editorial and evaluative experience includes track chair roles at ANZMAC, scientific committee membership for two international conferences, and PhD/DBA thesis examination for universities including Queensland University of Technology and University of Technology Sydney. He has also served as an invited external expert for the World Bank-funded HEQEP in Bangladesh.

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PROFESSOR DR. MANISHA PALIWAL, Ph.D.Professor and Head of the Research and Development Cell at Sri Balaji University

Manisha Paliwal is Professor and Head of the Research and Development Cell at Sri Balaji University, Pune, where she also heads the SRUJAN Entrepreneurship Development and Incubation Centre and edits The Balajian Journal of Management Research. Her Ph.D. is in Ethics and Governance, and her teaching and research cover business ethics, corporate governance, strategic management, and sustainability management, a direct match to the governance and sustainability core of this volume. She previously held the IFFCO Chair and led the Centre for Cooperative Management and Centre for Gender Studies at VAMNICOM, Pune.

Her recent publication record is heavily weighted toward sustainability and Scopus Q1 outlets, including work on retail investors' perceptions of green bonds (Quarterly Review of Economics and Finance), values influencing organic-food choice (Environment, Development and Sustainability), second-hand clothing and the circular economy (Journal of Fashion Marketing and Management), and behavioral interventions to reduce tourists' carbon footprints (Discover Sustainability). She is a recognized research guide at Savitribai Phule Pune University with five awarded doctorates and eight in progress, reviews for Scopus, Web of Science, and ABDC-indexed journals, and has chaired technical sessions at international conferences held in collaboration with institutions in the USA, New Zealand, and South Africa. Her full professorship, governance-focused doctorate, and current ESG-adjacent output make her a primary subject anchor for the editorial team.

PROFESSOR DR. MANISHA PALIWAL, Ph.D.Professor and Head of the Research and Development Cell at Sri Balaji University

Manisha Paliwal is Professor and Head of the Research and Development Cell at Sri Balaji University, Pune, where she also heads the SRUJAN Entrepreneurship Development and Incubation Centre and edits The Balajian Journal of Management Research. Her Ph.D. is in Ethics and Governance, and her teaching and research cover business ethics, corporate governance, strategic management, and sustainability management, a direct match to the governance and sustainability core of this volume. She previously held the IFFCO Chair and led the Centre for Cooperative Management and Centre for Gender Studies at VAMNICOM, Pune.

Her recent publication record is heavily weighted toward sustainability and Scopus Q1 outlets, including work on retail investors' perceptions of green bonds (Quarterly Review of Economics and Finance), values influencing organic-food choice (Environment, Development and Sustainability), second-hand clothing and the circular economy (Journal of Fashion Marketing and Management), and behavioral interventions to reduce tourists' carbon footprints (Discover Sustainability). She is a recognized research guide at Savitribai Phule Pune University with five awarded doctorates and eight in progress, reviews for Scopus, Web of Science, and ABDC-indexed journals, and has chaired technical sessions at international conferences held in collaboration with institutions in the USA, New Zealand, and South Africa. Her full professorship, governance-focused doctorate, and current ESG-adjacent output make her a primary subject anchor for the editorial team.

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DR. JUANXI WANG, Ph.D., SFHEASenior Lecturer and Subject Coordinator in Economics at Oxford Brookes Business School

Juanxi Wang is Senior Lecturer and Subject Coordinator in Economics at Oxford Brookes Business School and an Associate of the Institute for New Economic Thinking (INET) at the University of Oxford. She holds a Ph.D. in Economics jointly awarded by the University of Amsterdam and Universität Bielefeld under an FP7 Marie Curie fellowship, with a visiting doctoral period in econometrics at the University of Cambridge. She currently serves as external examiner for the Executive MBA at the University of Oxford's Saïd Business School and for undergraduate economics programs at the Universities of Sussex and Exeter.

Her research applies quantitative economics and finance to questions that connect to the governance dimension of ESG, including current working papers on executive-tenure structure as a governance mechanism against ESG greenwashing (under second revision at Business Strategy and the Environment) and on "AIwashing" (under revision at the British Accounting Review). Published work appears in the International Journal of Hospitality Management, Journal of Economic Dynamics and Control, and Empirical Economics, with additional research on whether digital finance supports green transformation in China. She reviews for numerous ABS-ranked journals and has chaired sessions at the European Economics and Finance Society conference and the CeNDEF workshop at Amsterdam. She adds governance, sustainable-finance, and quantitative-methods depth to the board, alongside a European and UK institutional base.

DR. JUANXI WANG, Ph.D., SFHEASenior Lecturer and Subject Coordinator in Economics at Oxford Brookes Business School

Juanxi Wang is Senior Lecturer and Subject Coordinator in Economics at Oxford Brookes Business School and an Associate of the Institute for New Economic Thinking (INET) at the University of Oxford. She holds a Ph.D. in Economics jointly awarded by the University of Amsterdam and Universität Bielefeld under an FP7 Marie Curie fellowship, with a visiting doctoral period in econometrics at the University of Cambridge. She currently serves as external examiner for the Executive MBA at the University of Oxford's Saïd Business School and for undergraduate economics programs at the Universities of Sussex and Exeter.

Her research applies quantitative economics and finance to questions that connect to the governance dimension of ESG, including current working papers on executive-tenure structure as a governance mechanism against ESG greenwashing (under second revision at Business Strategy and the Environment) and on "AIwashing" (under revision at the British Accounting Review). Published work appears in the International Journal of Hospitality Management, Journal of Economic Dynamics and Control, and Empirical Economics, with additional research on whether digital finance supports green transformation in China. She reviews for numerous ABS-ranked journals and has chaired sessions at the European Economics and Finance Society conference and the CeNDEF workshop at Amsterdam. She adds governance, sustainable-finance, and quantitative-methods depth to the board, alongside a European and UK institutional base.

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PROFESSOR DR. MD. FARUQUE HOSSAIN, Ph.D.Professor at American International University-Bangladesh

Faruque Hossain is Professor at American International University-Bangladesh and brings the environmental-science expertise underpinning the "E" of ESG. He earned his Ph.D. in Soil, Water and Environmental Sciences from Imperial College London under a British Government (DFID) scholarship, following First Class First results in both his BSc and MSc at the University of Dhaka, and completed post-doctoral work at Natural Resources Canada. Over a career of more than 38 years he has held research and scientific posts at Rothamsted Research (UK), Health Canada, Natural Resources Canada, and CIMMYT, and has taught as a sessional professor at Canadian universities.

His research addresses climate change, food security, soil carbon dynamics and sequestration, greenhouse-gas flux, and environmental contamination, with more than 140 peer-reviewed articles and over 15 books and reports, including several appearances in Elsevier's "Top 25 Hottest Articles." He has led government-funded projects measuring soil organic carbon storage in Bangladesh's Sundarban mangrove and wetland systems, and has served as an invited speaker and technical/programme committee member for international conferences including those hosted by Mapúa University (Philippines) and Coppin State University (USA). His editorial experience includes Editor-in-Chief of the Canadian Journal of Agricultural & Environmental Research and editorial-board and reviewer roles across more than fifteen international journals. He contributes environmental-sustainability grounding and climate-science rigor to the volume's treatment of environmental performance.

PROFESSOR DR. MD. FARUQUE HOSSAIN, Ph.D.Professor at American International University-Bangladesh

Faruque Hossain is Professor at American International University-Bangladesh and brings the environmental-science expertise underpinning the "E" of ESG. He earned his Ph.D. in Soil, Water and Environmental Sciences from Imperial College London under a British Government (DFID) scholarship, following First Class First results in both his BSc and MSc at the University of Dhaka, and completed post-doctoral work at Natural Resources Canada. Over a career of more than 38 years he has held research and scientific posts at Rothamsted Research (UK), Health Canada, Natural Resources Canada, and CIMMYT, and has taught as a sessional professor at Canadian universities.

His research addresses climate change, food security, soil carbon dynamics and sequestration, greenhouse-gas flux, and environmental contamination, with more than 140 peer-reviewed articles and over 15 books and reports, including several appearances in Elsevier's "Top 25 Hottest Articles." He has led government-funded projects measuring soil organic carbon storage in Bangladesh's Sundarban mangrove and wetland systems, and has served as an invited speaker and technical/programme committee member for international conferences including those hosted by Mapúa University (Philippines) and Coppin State University (USA). His editorial experience includes Editor-in-Chief of the Canadian Journal of Agricultural & Environmental Research and editorial-board and reviewer roles across more than fifteen international journals. He contributes environmental-sustainability grounding and climate-science rigor to the volume's treatment of environmental performance.

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